Diamonds are historically assessed by their reduce, readability, carat and coloration, or quite lack of coloration. Probably the most worthwhile ones have at all times been the very best grade colorless ones. Nonetheless, diamonds could be discovered naturally in over 300 completely different hues and their rarity made them very costly, particularly the extra enticing hues. Particularly the very fairly Pinks, Reds, Blues and Oranges, have been extremely prized. In distinction, the comparatively generally discovered and unattractive shades of brownish white diamonds, have been merely dismissed as low grade off-white diamonds. So how did the lowly brownish white turn into a a lot wanted Chocolate Diamond?
Previous to 2000, Chocolate Diamonds have been merely referred to as “low coloration”, “brown” or “C4-C6” diamonds. Nonetheless to stimulate market demand for them, Le Vian branded sure of its brown diamonds with a specific wealthy hue as “Chocolate Diamonds”. They backed the motion with a extremely efficient multi-million greenback, multi-media promoting marketing campaign. A particular coloration of wealthy brown gemstone grew to become recognized as Chocolate Diamonds.
Le Vian selected the identify properly. Chocolate is an inexpensive scrumptious pleasure. The naming of those gems conjured pictures of enjoyment, enjoyment, desirability and inexpensive luxurious which individuals need. Demand for them has been additional stimulated since they’ve been worn by upwards of 100 celebrities at Crimson Carpet award ceremonies around the globe. And what celebrities put on turns into the in-demand accent!
Le Vian successfully developed the marketplace for Chocolate Diamonds and while others have jumped on the proverbial band wagon and used phrases equivalent to “chocolatey” diamonds, Le Vian has largely loved unique use of the outline. Which means for a lot of, the time period is as intently related to the Le Vian identify as with the splendidly wealthy brown coloration.
Nonetheless, not all fancy browns have the hue of a Chocolate Diamond, however all hues have loved a surge in demand. It’s because they too have benefited from a gorgeous identify change. Particularly lighter shades of fancy browns have been renamed Cinnamon, Cognac, Espresso and even Champagne diamonds! Amongst these, the wealthy cognac gems are in all probability the most well-liked though the entire brown hued diamonds are more and more being set into positive jewellery in the present day and that even contains engagement rings!
All that is nice information for anybody on the lookout for a particular piece of diamond jewellery. Fancy Browns are plentiful but many shades are nonetheless cheaper than white diamonds. Now that they’re now not considered as low grade gems, they make very inexpensive diamond jewellery.